國(guó)內(nèi)客戶(hù)開(kāi)發(fā)信模板(國(guó)內(nèi)客戶(hù)開(kāi)發(fā)信模板怎么寫(xiě))
今天給各位分享國(guó)內(nèi)客戶(hù)開(kāi)發(fā)信模板的知識(shí),其中也會(huì)對(duì)國(guó)內(nèi)客戶(hù)開(kāi)發(fā)信模板怎么寫(xiě)進(jìn)行解釋?zhuān)绻芘銮山鉀Q你現(xiàn)在面臨的問(wèn)題,別忘了關(guān)注本站,現(xiàn)在開(kāi)始吧!
本文目錄一覽:
- 1、客戶(hù)必回復(fù)的外貿(mào)開(kāi)發(fā)信到底怎么寫(xiě)怎么發(fā)?(內(nèi)附模板)
- 2、針對(duì)已經(jīng)有同類(lèi)產(chǎn)品的客戶(hù)開(kāi)發(fā)信怎么寫(xiě)
- 3、中文客戶(hù)開(kāi)發(fā)信例文
- 4、分享一封可以獲得客戶(hù)回復(fù)的開(kāi)發(fā)信模板
客戶(hù)必回復(fù)的外貿(mào)開(kāi)發(fā)信到底怎么寫(xiě)怎么發(fā)?(內(nèi)附模板)
主動(dòng)開(kāi)發(fā)客戶(hù)自然少不了開(kāi)發(fā)信,它是每一個(gè)外貿(mào)人必備的專(zhuān)業(yè)技能。總有很多新人抱怨,開(kāi)發(fā)信太難了:英語(yǔ)不好,不知道怎么寫(xiě)?好不容易寫(xiě)完了,發(fā)出去就石沉大海了;也有的報(bào)完價(jià)就徹底沒(méi)音兒了;還有的甚至群發(fā)太多直接被封號(hào)了......
所以,一封客戶(hù)必回的開(kāi)發(fā)信到底要怎么寫(xiě)?怎么發(fā)送?本篇文章匯總了關(guān)于開(kāi)發(fā)信的所有問(wèn)題,收藏這一篇就夠了!感興趣的繼續(xù)往下閱讀
傳統(tǒng)開(kāi)發(fā)信還有用嗎
開(kāi)發(fā)信簡(jiǎn)單來(lái)說(shuō)就是外貿(mào)業(yè)務(wù)員把自己公司的產(chǎn)品、服務(wù)、優(yōu)勢(shì)等通過(guò)郵件、信函發(fā)送給潛在的國(guó)外客戶(hù),希望建立業(yè)務(wù)合作關(guān)系。
一封好的開(kāi)發(fā)信從標(biāo)題到內(nèi)容,再到署名都是有講究的,都應(yīng)該充滿(mǎn)了“誘餌”,引魚(yú)兒上鉤。
寫(xiě)一封好的開(kāi)發(fā)信是個(gè)不小的學(xué)問(wèn),但是開(kāi)發(fā)信已經(jīng)發(fā)展了這么多年,有很多人都還停留在10年前的開(kāi)發(fā)信思路,口口聲聲叫嚷著開(kāi)發(fā)信已經(jīng)沒(méi)用了!
到底是真的沒(méi)用了,還是你沒(méi)有真正利用好它?
事實(shí)上,當(dāng)你找到真正的客戶(hù),對(duì)方又有需求的時(shí)候,就算一封平淡無(wú)奇的開(kāi)發(fā)信,只要避開(kāi)一些spam trigger words,回復(fù)率根本不是問(wèn)題。
決定開(kāi)發(fā)信效果的只有幾個(gè)因素:
保證對(duì)方能收到,發(fā)給對(duì)的人,對(duì)方對(duì)你感興趣,對(duì)方有需求。
1)保證對(duì)方能收到 (避開(kāi)spam trigger words),
2)發(fā)給對(duì)的人 (發(fā)之前做客戶(hù)調(diào)查分析),
3)對(duì)方對(duì)你感興趣 (根據(jù)你對(duì)客戶(hù)的了解,在開(kāi)發(fā)信中合理巧妙地使用掌握的信息)
4)對(duì)方有需求增加供應(yīng)商或比較價(jià)格 (時(shí)機(jī)和運(yùn)氣)
如何獲取目標(biāo)客客戶(hù)郵箱
對(duì)于老客戶(hù)來(lái)說(shuō),由于之前已經(jīng)在我們公司下過(guò)單,那么他們肯定會(huì)留下他們的聯(lián)系的方式,那么我們自然就可以通過(guò)老客戶(hù)留下的聯(lián)系方式,從而找到他們的電子郵箱了。
然而,并不是所有的外貿(mào)人都有這么幸運(yùn),如果是面對(duì)完全陌生的客戶(hù),我們要如何獲取他們的電子郵箱呢?
第一:我們可以利用第三方網(wǎng)站進(jìn)行獲取。通常如果一家企業(yè)比較注重網(wǎng)絡(luò)宣傳這一塊的話(huà),他們往往會(huì)將公司的信息放到某些大型平臺(tái)上(B2B平臺(tái)、社媒、官網(wǎng)等),因此利用第三方網(wǎng)站進(jìn)行電子郵箱的獲取,也算是一個(gè)不錯(cuò)的選擇了。
第二:展會(huì)信息收集。展會(huì)作為比較悠久的營(yíng)銷(xiāo)方式,自然參展的企業(yè)也比較多,因此我們可以對(duì)與我們相關(guān)的展會(huì)進(jìn)行信息的收集,以此來(lái)獲取客戶(hù)的聯(lián)系方式。
第三:在搜索引擎上通過(guò)關(guān)鍵詞進(jìn)行搜索。這也是比較常見(jiàn)的獲取客戶(hù)聯(lián)系方式的手段了。一般的企業(yè)要想進(jìn)行相關(guān)的宣傳,肯定少不了搜索引擎的參與,因此通過(guò)關(guān)鍵字,我們就能在搜索引擎上找到我們想要的資源。
第四:利用海關(guān)數(shù)據(jù)深度挖掘,比如通過(guò)公司名稱(chēng)、網(wǎng)址及社媒號(hào)都可直接挖掘客戶(hù)的精準(zhǔn)郵箱,方便快捷,實(shí)用高效。
如何寫(xiě)一封高質(zhì)量開(kāi)發(fā)信
01 讓開(kāi)發(fā)信的第一句就跟對(duì)方有關(guān)
開(kāi)發(fā)信的第一句話(huà)是郵件中非常重要的部分,無(wú)論你寫(xiě)的是什么,都要讓第一句話(huà)跟收件人有關(guān)系,比如下面這些例子:
I saw your post about _____
I noticed you manage _____
Congratulations on _____
Great insights on _____
I’m inspired by the work you’ve done on _____
最好的方法是馬上勾住你的收件人,并讓他們知道你已經(jīng)做過(guò)功課了(客戶(hù)背景調(diào)查)。
02 找到一個(gè)不常見(jiàn)的共同點(diǎn)
人們都希望與那些跟自己態(tài)度、價(jià)值觀和喜好相同的人相處。
這就是相似吸引力效應(yīng)(Similarity-Attraction Effect:物以類(lèi)聚,人以群分的說(shuō)法,是人際吸引的一種情況,大致上是指由于覺(jué)得彼此相似,所以相互喜歡。)
03 提及雙方的共同聯(lián)系人
每10個(gè)人中就有9個(gè)人相信熟人推薦,所以提及你們的共同聯(lián)系人可以改變潛在客戶(hù)對(duì)你的看法
你可以在LinkedIn上找到一個(gè)共同的聯(lián)系人,具體操作是:去到潛在客戶(hù)個(gè)人資料中的”Highlights”部分,查看你們有無(wú)共同的聯(lián)系人。
讓你的收件人知道這個(gè)共同聯(lián)系人,并包括你如何認(rèn)識(shí)這個(gè)人和一些積極的細(xì)節(jié)。
04 征求意見(jiàn)
讓對(duì)方知道你很重視他們的意見(jiàn),是在郵件中介紹自己之前與人溝通的好方法,那是因?yàn)槿藗兌枷矚g談?wù)撟约海ㄎ覀兠刻齑蠹s有40%的時(shí)間都在談?wù)撟约海?/p>
設(shè)置舞臺(tái):給你的收件人一點(diǎn)時(shí)間,讓他們換位思考,接受你的要求
給出一個(gè)理由:我們渴望解釋?zhuān)枰罏槭裁匆覀內(nèi)プ瞿臣?/p>
提供一個(gè)逃避條款:當(dāng)你給別人一條出路時(shí),你會(huì)使他們答應(yīng)的機(jī)會(huì)增加一倍。
05 祝賀/奉承對(duì)方
奉承會(huì)給你和你的公司留下正面印象。保持對(duì)他們公司動(dòng)態(tài)的關(guān)注,這樣你就可以成為第一個(gè)祝賀他們的人。
一項(xiàng)研究表明:不真誠(chéng)的奉承和真誠(chéng)的奉承同樣有效。所以,即使你的收件人知道你別有用心,他們也會(huì)對(duì)你有好感。
看看他們?cè)贚inkedIn上的個(gè)人/職業(yè)成就,比如:最近的升職/職位變動(dòng)、工作周年紀(jì)念日、發(fā)表的文章等。
06 慷慨地提供價(jià)值
如果你幫助別人推進(jìn)他們的目標(biāo),他們會(huì)覺(jué)得有義務(wù)來(lái)回報(bào)你。這就是”互惠規(guī)則”,因?yàn)槿藗冇X(jué)得有義務(wù)回報(bào)慷慨的行為(即使他們一開(kāi)始并沒(méi)有被那樣要求)。
找到或制作一個(gè)能幫助到收件人的高價(jià)值內(nèi)容;
在你的開(kāi)發(fā)信中加入這個(gè)內(nèi)容的鏈接,并預(yù)先解釋這個(gè)內(nèi)容將如何為收件人提供價(jià)值;
主動(dòng)向?qū)Ψ浇榻B這個(gè)對(duì)他們有利的內(nèi)容。
請(qǐng)記?。涸谀阆蚴占怂魅∪魏螙|西之前,先嘗試提供價(jià)值。 07 使用專(zhuān)業(yè)的群發(fā)系統(tǒng) 群發(fā)時(shí),最怕的就是被標(biāo)記為垃圾郵件,不僅到不了客戶(hù)手里,嚴(yán)重情況下還有可能被封號(hào),尤其是郵件越大,國(guó)際反垃圾郵件聯(lián)盟將其標(biāo)記為垃圾郵件的概率就越高!
附贈(zèng)不同國(guó)家開(kāi)發(fā)信模板
一.北美國(guó)家(美國(guó)、加拿大、墨西哥等)
要點(diǎn):
1、開(kāi)門(mén)見(jiàn)山 認(rèn)真2、時(shí)間概念3、簡(jiǎn)單4、PayPal5、企業(yè)郵箱 not 免費(fèi)郵箱6、We not I
Hi Mr XX,
Good Day!
QUALITY IS OUR CULTURE
ABC Co.Ltd.(one of the grey hair for LED more than 16 years. Our core competencies is A and B,our market is USA. Our sales pitch is WITH US YOUR MONEY IN SAFE YOUR BUSINESS IN SAFE.
Hopefully to be (your honest dealer and trustworthy supplier in China)
Blow is some of our best seller M/N 產(chǎn)品 for your reference. We can accept payment by PAYPAL ( The easy way to pay money for American customers)
Pls don't hesitate to contact me anytime.
二.歐洲國(guó)家(英、法、德、意等)
要點(diǎn):
1、追求質(zhì)量2、時(shí)間很重要3、安全感4、證書(shū)和售后服務(wù)
Hi XXXX,
ABC Co., Ltd. is LED Business Model in China. We had the honor to serve the 2nd big distributor/XXX 公司 in UK; XX 公司 in USA; XXX 公司 in Dubai; All our items are coming with certification and we have special team work for after sales service. We are ready for signing contract with you in case you need it, as honest dealer we never crook our customers.(安全感)
(TIME IS GOLD) for you and for us. So we have professional production line and staff who are making nice quality in short time. (質(zhì)量,時(shí)間)
Below/Attachment is new items and some information about our best seller, our factory and certificate, hope we can have long term business with you in near future.
三.中東國(guó)家(沙特、阿聯(lián)酋、埃及等)
要點(diǎn):
1、喜歡大寫(xiě)+簡(jiǎn)單英文2、喜歡細(xì)節(jié)詳盡的郵件3、細(xì)節(jié)介紹公司和產(chǎn)品4、最好有產(chǎn)品圖片與規(guī)格5、價(jià)格低6、慢熱型7、品牌
Dear XXX,
BEFORE READING MY EMAIL, PLS BE SURE THAT AM REALLY HOPE WE CAN BE FRIENDS EVEN WE DO NOT HAVE ANY BUSINES. ( 用一種 舒緩感覺(jué)拉近客戶(hù)間的距離 ) We ABC Silicone 10 years Professional with Middle EAST Market, We Have served many of biggest company around the world such as A 公司, B 公司, C 公司 etc.(客戶(hù)鑒證顯示公司實(shí)力和產(chǎn)品質(zhì)量)and we are top in condensation and addition cured silicone filed.
We trust you will like our quality and our service. We can offer you very perfect price with very nice quality. And also we can sign contract with you to be more safe. And we can full refund money back to you if there is any quality problem.
We trust that with us your money will be in safe and your business will be in safe. As quality is our culture, so hope you give us a chance to serve you and we believe that you will be happy with us. I send you some of our best seller data sheet. Pls check it as follows---
Contact me if you need any help in China, and pls remember I am really hope we can be good friends even you don 't do business with us, pls remember this is .
4.南美(巴西、阿根廷、哥倫比亞等)
要點(diǎn):
1、單詞要簡(jiǎn)單易懂2、喜歡提問(wèn)的方式3、喜歡免費(fèi)的樣品4、喜歡OEM
Hi, Dear xxx,
Are you interested in saving some money? Are you interesting in good quality with nice price? And are you interested in small order with fast delivery?(提問(wèn)的方式投其所好)
So pls let you know we can offer all these for you, ABC Silicone is the TOP rtv liquid silicone factory in China more than 10 years. Below is our best seller, pls check it. Any interested, more information FREE SAMPLE(免費(fèi)樣品投其所好)will be provided for your reference.
Hope to hear from you soon. Good Business Start Here!!
5.大洋洲國(guó)家(澳大利亞、新西蘭等)
要點(diǎn):
1、認(rèn)真爽快,樂(lè)于交友,對(duì)陌生人也經(jīng)常一見(jiàn)如故。2、價(jià)格:運(yùn)抵澳大利亞并已完稅的產(chǎn)品價(jià)格應(yīng)比當(dāng)?shù)厣a(chǎn) 的同類(lèi)產(chǎn)品或其它來(lái)源的產(chǎn)品價(jià)格低。3、可靠性:供貨商必須能長(zhǎng)期保證產(chǎn)品的質(zhì)量,交貨及時(shí)并保持聯(lián)絡(luò)。4、靈活性:供貨商能接受小批量訂貨。
Dear Mr. XXX,
It's really my pleasure to write this email and I hope even we don't do business we can be good friend, as we realty like Australian people so much, as you are very nice, friendly and honest in your life and business, so hope we can be friend, my name is from ABC Silicone, RTV Liquid silicone professional manufacture in China. And we got your information from Alibaba.
We trust that our quality and price will give you an edge over your competitors, So hope we can have long term business with you. Below is the our best seller RTV-123, pls check it hope you like any of them, and feel free to contact me if there is any help I can do for you here in China as really hope we can be friend even without business.
Hope to hear from you soon.
針對(duì)已經(jīng)有同類(lèi)產(chǎn)品的客戶(hù)開(kāi)發(fā)信怎么寫(xiě)
下面是別人寫(xiě)的模板,您可以參考一下:
Hi John,
Good morning!
We are a candidate vendor for XXX
company, currently we are serving XXXX,XXXX customers
(先給2個(gè)大客戶(hù)的名字,最好是同目標(biāo)客戶(hù)時(shí)同類(lèi)的。). We have passed ISO9001, and our products has
passed UPC certificate. We are very confident that you can rely on us
as a capable vendor.
I am writing to introduce a new product to
you. This product is targeting 20-29 years’ lady. The sales in XXX
market have proven to be very successful. Within only 2 months, the
sales have reached 100000 units. I noticed from your web site, that
20-29 years’ lady is one of your major clientele, so introduction of
product XXX should be a big sales hit for you.
BTW, we have the samples ready. Do you want to evaluate this new product XXXX?
Best regards,
XXXXX
還有,肯為旎郵件DIY網(wǎng)站還有類(lèi)似的模板,它們都是圖文并茂的HTML郵件,您也可以參考一下。
中文客戶(hù)開(kāi)發(fā)信例文
寫(xiě)好一封開(kāi)發(fā)信的必要前提:
第一,標(biāo)題比正文更重要。
業(yè)務(wù)員在寫(xiě)開(kāi)發(fā)信前,必須先了解目標(biāo)客戶(hù)的大致背景,包括其屬于什么市場(chǎng),主營(yíng)什么產(chǎn)品,對(duì)產(chǎn)品是怎么分類(lèi)命名的,對(duì)何種產(chǎn)品感興趣。再針對(duì)其興趣點(diǎn)找機(jī)會(huì)對(duì)癥下藥。
有些業(yè)務(wù)員很喜歡用問(wèn)候類(lèi)的標(biāo)題,例如寫(xiě) Hello、Moring 等。這類(lèi)開(kāi)放性的標(biāo)題,客戶(hù)一般都不感興趣。首先給人的感覺(jué)就是你不專(zhuān)業(yè),不禮貌,客戶(hù)沒(méi)辦法了解這個(gè)郵件的目的是什么。有些業(yè)務(wù)員喜歡在標(biāo)題中只寫(xiě)自己公司名字,或者寫(xiě)些希望合作這類(lèi)泛泛的標(biāo)題,這也是不可取的,買(mǎi)家不一定知道你的公司名字,反而有時(shí)一看就以為是推銷(xiāo)郵件,從而直接拉入垃圾箱。郵件的正文寫(xiě)得再好,遇上此類(lèi)標(biāo)題,都容易遭到退信。
第二,切中客戶(hù)的實(shí)際和需求網(wǎng)頁(yè)鏈接。
那么,如何讓自己的開(kāi)發(fā)信標(biāo)題奪人眼球?簡(jiǎn)結(jié)、通俗,必要時(shí)有名有姓;以產(chǎn)品或者個(gè)人亮點(diǎn)為題;為避免人云亦云,通過(guò)新穎的措辭或創(chuàng)意吸引客戶(hù)注意力,激發(fā)其好奇心;具有一定或者相當(dāng)足夠的煽動(dòng)性。
以客戶(hù)最關(guān)心的產(chǎn)品為標(biāo)題,能促動(dòng)他們的利益;在標(biāo)題寫(xiě)上競(jìng)爭(zhēng)者,優(yōu)秀供應(yīng)商,價(jià)格屠夫等作為創(chuàng)新的亮點(diǎn),說(shuō)白了就是要展示供應(yīng)商的自信。其實(shí)這樣擬標(biāo)題,不僅是供應(yīng)商的經(jīng)營(yíng)策略,也是站在客戶(hù)的立場(chǎng)想問(wèn)題,能直中目標(biāo)客戶(hù)的實(shí)際情況和需求。
分享一封可以獲得客戶(hù)回復(fù)的開(kāi)發(fā)信模板
外貿(mào)開(kāi)發(fā)信是開(kāi)發(fā)客戶(hù)和跟進(jìn)訂單的核心技能,雖然發(fā)出去的信受多方面的因素影響,但是高回復(fù)率的開(kāi)發(fā)信都有著大致相同的“套路”。
不管是從標(biāo)題到內(nèi)容,還是從簽名到附件都是有講究的,都是為了建立“了解--欲望--興趣--回復(fù)”的引導(dǎo)式互動(dòng)。很多人寫(xiě)開(kāi)發(fā)信沒(méi)有效果就是因?yàn)樽约翰磺宄_(kāi)發(fā)信的關(guān)鍵點(diǎn)是要互動(dòng),只是告訴客戶(hù)我有什么,你恰好需要我們的什么,根本不能讓客戶(hù)get到你的亮點(diǎn),更別說(shuō)回信了。
我們先來(lái)看一封曾被視為“經(jīng)典模板”的郵件,如果你正在使用著這種或者相似的模板,及時(shí)剎車(chē)止損。
Hi My friend,?
How are you? (分析:這句話(huà)并不是通用的問(wèn)候語(yǔ),有些國(guó)家并不常用這個(gè)打招呼。)
We know your company from the internet and we know that your market is in the LED lighting field in Poland. (分析:表達(dá)意思沒(méi)問(wèn)題,但是“from the internet”太直白了,會(huì)讓人感覺(jué)自己的信息被泄露被騷擾)
We would like to take this opportunity to introduce our company and products, this is Alice from ABC company, we are one of the largest manufacturer in this field in China, I hope to cooperate with your company. (分析:表達(dá)方式很籠統(tǒng),太多公司都說(shuō)自己是行業(yè)領(lǐng)軍企業(yè)了)
Please allow me to introduce our products to you, we have many items such as LED lamps, outdoors and indoors bulbs and LED strip. We have much experience in this field. I will give you more details about our products if you are interested in them. (分析:純屬自嗨行為,沒(méi)有具體的數(shù)據(jù)讓表達(dá)更有力)
We will offer you the best price and quality, please go to our website for more details, www.***.com (分析:第一次發(fā)郵件最好不要加鏈接,容易被服務(wù)器拉黑)
Can you introduce your company to us, or your target products market, thank you. (分析:這句話(huà)問(wèn)的太早。一般是在后續(xù)溝通中提問(wèn)的)
We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future. (分析:客套話(huà)在這里沒(méi)什么意義)
Best Regards
Alice (分析:簽名缺少內(nèi)容。)
(郵件內(nèi)容摘自焦點(diǎn)世界)
雖然這封郵件在語(yǔ)法和格式上都沒(méi)有什么問(wèn)題,甚至在早些年可以被奉為經(jīng)典模板,拿來(lái)即用,但時(shí)代在進(jìn)步,需求在改變,這種寫(xiě)法已經(jīng)不能很好的引起客戶(hù)興趣了,具體原因已在每段話(huà)后面寫(xiě)了分析
現(xiàn)在的開(kāi)發(fā)郵件講究能多簡(jiǎn)單就簡(jiǎn)單,幾句話(huà)就把事情說(shuō)明白最好不過(guò)了,再加一句引導(dǎo)語(yǔ),讓人有互動(dòng)欲望、看到利益點(diǎn)。不然一封看不到任何興趣點(diǎn)、沒(méi)有任何利益的郵件,客戶(hù)看它干嘛呢?在開(kāi)發(fā)客戶(hù)時(shí)要注重方式方法,同時(shí)也可以采用 海關(guān)數(shù)據(jù) 了解客戶(hù)的進(jìn)出口信息。
所以開(kāi)發(fā)信的思維一定不是“我有什么”,而是“我有什么,又能給你帶來(lái)什么”。按照這個(gè)思維來(lái)修改下上面的郵件
Dear Jame
Hoping this email finds you well.?(非常地道的美式問(wèn)候語(yǔ))
We know your company is in the LED market from our customer data as the main distributor in European market. (“from our customer data”會(huì)讓客戶(hù)覺(jué)得彼此有過(guò)詢(xún)盤(pán)或很早之前有過(guò)合作。這種話(huà)術(shù)不會(huì)給客戶(hù)帶來(lái)騷擾的感覺(jué))
We are specializing in LED lighting since 2008, our factory has the production capacity of 20000pcs bulbs with CE, Rohs every month, and the new items will be pushed every week from our ODM department.?(用實(shí)際數(shù)據(jù)表明公司的地位與規(guī)模)
Please contact me for any further information, free samples would be sent to you in our promotion seasons now. (該句有兩個(gè)優(yōu)點(diǎn):一是郵件通篇主動(dòng)語(yǔ)態(tài),但這句話(huà)是被動(dòng)語(yǔ)態(tài),閱讀起來(lái)可以讓客戶(hù)感覺(jué)到節(jié)奏的變化;二是“free samples”、“promotion seasons”有很強(qiáng)的引導(dǎo)客戶(hù)盡快聯(lián)系索要樣品或下單)
Have a nice day!
Best Regards
Alice
Company
Tel/Whatsapp
Web
因此,開(kāi)發(fā)信的重點(diǎn)無(wú)外乎兩個(gè):
你是誰(shuí)?簡(jiǎn)單介紹即可,除非你的公司在行業(yè)里如雷貫耳。
你們的賣(mài)點(diǎn)在哪?很重要,需要簡(jiǎn)單但一語(yǔ)中的地把自己的產(chǎn)品優(yōu)勢(shì)說(shuō)清楚。
寫(xiě)郵件其實(shí)是老生常談的問(wèn)題了,只是很多人沒(méi)有很好地掌握正確的思路。在實(shí)際寫(xiě)開(kāi)發(fā)信中,切莫照搬照抄,我們應(yīng)該針對(duì)特定的產(chǎn)品與客戶(hù)實(shí)際情況增添針對(duì)性的內(nèi)容,當(dāng)你的郵件內(nèi)容足夠真誠(chéng)用心,并且切合了客戶(hù)的顧慮或利益時(shí),你就有很大可能得到客戶(hù)的回復(fù)。一旦回復(fù)相對(duì)穩(wěn)定,訂單就是水到渠成!
除此之外,分享一下開(kāi)發(fā)信常用句型:
介紹產(chǎn)品時(shí)
I've been working in a company which specializes in XXX. While thinking about you are in the same market, I thought there might be a good fit for your business.
Our XXX ( 產(chǎn)品名字)has gathered a lot of attention in the market place.
Here is a small case study of XXX and how we help them solve XXX (問(wèn)題/痛點(diǎn))
詢(xún)問(wèn)對(duì)方是否打個(gè)電話(huà)
I'll call you early next week, unless another time frame is better for you.
Can I please phone you tomorrow afternoon, or if another day is better. I'll follow up as you suggest.
Can I please phone you on Tuesday, unless you prefer another time.
這幾句的意思一致,在做出打電話(huà)的決定,明確打電話(huà)的時(shí)間后,爭(zhēng)取主動(dòng)權(quán)也要尊重對(duì)方的行程、時(shí)間。這三句的后半句表達(dá)都會(huì)讓人聽(tīng)起來(lái)更加舒服,自在。
不確定對(duì)方是否是負(fù)責(zé)人時(shí)
Can you please assign this to the person in charge? Thank you for all of your help.
Much appreciated if you could assign this to the responsible party.
開(kāi)發(fā)信不要群發(fā),千篇一律地發(fā)縱然很快,但退信率也不低。我還是推崇有目標(biāo)地發(fā)開(kāi)發(fā)信,這樣回復(fù)率相對(duì)會(huì)高一點(diǎn)。外貿(mào)人應(yīng)該好好研究一下寫(xiě)作的技巧和注意事項(xiàng)。
最后說(shuō)到注意事項(xiàng),很多人心中肯定又冒出了許多問(wèn)題:如標(biāo)題怎么寫(xiě)、有沒(méi)有參考,正文注意事項(xiàng),怎么提高回復(fù)率……
關(guān)于國(guó)內(nèi)客戶(hù)開(kāi)發(fā)信模板和國(guó)內(nèi)客戶(hù)開(kāi)發(fā)信模板怎么寫(xiě)的介紹到此就結(jié)束了,不知道你從中找到你需要的信息了嗎 ?如果你還想了解更多這方面的信息,記得收藏關(guān)注本站。
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